In today’s digital world, the internet has changed the way we communicate – email, text messages, chat rooms and VOIP are now part of our everyday lives. So our approach to research uses these new communication channels to get to the heart of what our audiences really think.
We help clients evaluate the effectiveness of their marketing activity through online quantitative research and provide insight on how to make their communication programmes and marketing activities more effective using online qualitative techniques.
Our fully integrated services include research design and analysis through to brandsaction consultancy - advising clients on key actions to develop more effective marketing and communication campaigns.
The BiA approach is in tune with today’s customers, how they choose to
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